Just in time for the Lunar New Year, 6IXTY8IGHT presents the perfect collections to celebrate the year of the pig. The campaign shot in a very insta-worthy, all-pink fun house features our models playing with baby piglets and winning in love-laced slot machines.
Consisting of two main themes, the collections are a tribute to the two main colours of this holiday season:
The Joy of Red collection features timeless lace lingerie in the definitive colour of the Lunar New Year, symbolizing love, celebration and good fortune.
The Piggy in Pink collection, featuring the very colour of year 2019’s zodiac animal; is full of adorable and quirky piglet motifs and playful designs that perfectly embody 6IXTY8IGHT’s playful, fun expression.
Young, fun loving and full of energy, our new campaign continues to celebrate and empower young women to express themselves through fashionable lingerie & ready-to-wear.
Campaign Photographer & Director Film: Eric Josjö
Video Operator: Hannes Larsen
BTS Photographer: Ollie Nordh
Stylist: Nicole Lennig
Set Designer: Roberto Murino
Makeup: Kristina Kullenberg
Hair: Joanna Rask
Producer: Fanny Herngren
Executive Producer: Jenny Myrberg
Creative & production agency: Söderberg Agentur